The Doctrine of the ‘Tips from Leo’ Project

Anti-corruption education does not begin with the words: that corruption is bad. It begins with be honest, help your friend, do not take what is not yours, find the right path. Leo is the first step of the larger IACA system: from values in childhood — through critical thinking in youth — to conscious choice in adult life. The animation format allows only the voice-over to be changed, and Leo speaks to the child in their native language, in their culture, with their heart. One story — the whole world. A person who grew up with Leo already knows how to live. They do not need to be told why corruption is bad. They simply do not live that way.

Leo grows with the children of the planet. The project lives.