The Essence of the “ZAPLUTAYLO (The Deceiver)” Project

Project launch: 2025

Zaplutaylo (The Deceiver) is a cunning anti-hero who appears in the lives of children aged 7 to 10. He is not a frightening monster. He is attractive. He offers easy paths, quick solutions, and sweet lies.

These are exactly the kind of “deceivers” children will encounter in real life — peers who push them toward bad behavior, adults who offer dishonest deals, situations where lying seems more profitable than telling the truth.

Through the cartoon, children learn to recognize manipulation before they face it in reality. And most importantly — they see that the honest path always turns out to be more rewarding. Always.